Talking to friends and co-workers, I realized this pain point was universal. Every morning when we put on shoes we were making a decision - do I feel powerful in these uncomfortable heels or feel comfortable and frumpy? Suffering through blisters, wearing socks to break in shoes around the house, and masking that terrible work flat odor is something we’re all too familiar with, but why should we have to settle? After years of managing through these annoyances, I decided it was time to create a solution.

Coming from a family of shoemakers, I was excited to put a creative (and practical!) twist on classic styles. I was lucky enough to start designing closely with my co-founder (and father), who has been in the shoe business for 30+ years and inspired my passion for footwear. As a father-daughter duo, we started mixing classic and new styles, assortments, colors, and functional materials to create the perfect wear-all-day shoe.

At Jaes, we believe in empowering women so they don't have to choose between style and comfort. We create shoes so you can keep moving, confidently. I’m excited to share our shoes with you and we hope you follow us along on our journey!